We get several calls a day asking how much a website will cost. As a custom web developer, the answer isn’t a simple one, especially when there are so many things to consider. We do our best to provide potential clients with a base price and range for what they are looking for but sometimes we don’t have time in that short phone call to explain the basics of web design costs. We’ve gathered up some thoughts on the matter and have detailed them below.

The Price Gap

We understand how confusing it can be when one company tells you they can build a website for $500 then another says $15,000. The first thing is to be sure that you are comparing apples to apples. Some companies use web builders like WordPress, while others may use custom programming. To make matters more confusing, some do both! There are many developers to choose from and not just in El Paso but everywhere. Some are great, some are bad, and some are in-between. The goal is to make sure you are comparing the same features and functions from similarly-sized, equally-experienced and regionally located vendors.

The Value of Expertise

Another thing to consider is the company’s skill set. Reputable website development companies employ professionals who have many different skill sets such as client management, site architecture, strategy, design, programming, copywriting, and search engine optimization (SEO). This assures that you receive top notch customer service and the very best in what they have to offer.

“If you think good design is expensive you should look at the real cost of bad design” – Sir Michael Bichard, The Design Council Chair (UK)

$500 Website! No Contracts! No Commitment!

We all know the adage – if it seems too good to be true, then it probably is. Bottom line? A quality, professional website should not cost $500. In most cases, websites in this price range are templates with your logo, copy (text) and images plopped in it. Note that with templates, there is little to no flexibility in what you can do. And… if you really think about it, how does a company stay profitable offering websites for that much? We would hope that your online presence means more to your company than $500 worth of work.

The cost of a good website should be based on what a business needs, not advertised as a one-size fits all price. Don’t make the mistake of selecting a web design company based solely on price simply because more often than not, you end up paying more in the end. Bad SEO, poor coding, terrible user experience, no return on investment… those are only a few of a growing list of things we fix. If you’re interested in finding out what your project will cost, give us a call at (915) 351-8440 or fill out our contact form!

Naomi Dhillon

Naomi Dhillon is an Account Manager/Multimedia Specialist at Stanton Street, a web design and development company in El Paso, TX. Naomi has worked at Stanton Street since 2010 and has over 25 years of project and client management experience in the multimedia realm.

About Stanton Street
We help organizations amplify their online presence by building engaging websites, creating successful digital marketing campaigns, and tackling the $%^#/, so they can build their brand, grow their business, and reach their full potential.